Malcolm Ginsberg is one of the longest established UK specialist air and business travel journalists although in a lengthy and very active career has been a successful public relations practitioner, publisher and writer, specialising in transport and travel.
Malcolm launched the award winning Air & Business Travel News (ABTN) as a weekly electronic publication in 1997. He developed it over some ten years and sold out to Centaur Plc, the listed trade show organisers and owners of Marketing Week and Headline Money in 2006.
Starting out as a motor racing reporter, he was invited by Lotus Cars (at the time World Motor Racing Champions) to become press officer and later on publicity manager, helping to sell the Elan, Elan +2, Europa and Lotus 7 (now Caterham 7).
In 1973 he founded Malcolm Ginsberg & Associates (MGA), public relations consultants, with Moonraker Boats (owned by Colin Chapman of Lotus), Clan Cars (essentially a Lotus spin off), Piper Aircraft and CSE- The Oxford Air Training School as his first clients. CSE introduced Embraer to the UK and were instrumental in winning the RAF order for the Tuncano trainer. HeavyLift Cargo Airlines, no longer with us although its name is now part of the vocabulary, was another decade long client. MGA has acted for, long term, American Airlines, All Nippon Airways, British World Airlines and for 15 years Brymon Airways plus a number of airports and aviation associated companies. Roy Watts, the former CEO of British Airways retained MGA when he became chairman of Thames Water plc. Malcolm gained various awards for his public relations work, these mainly concerning his efforts on behalf of London City Airport in its early days. He is credited with dreaming up the title “London City Airport”, not named after the actual City of London, but the City of London Girls School.
For 20 years he owned Aviation Directories Ltd which, during that time published over 30 directories including the Directory of British Aviation, the Directory of European Aviation, the Travel Industry Directory, the Farnborough Airshow Trade Catalogue, the World Airline Directory, Airport Directory, various Business Travel World directories, part works for TTG and Travel Weekly, and the APRO (Airline Public Relations Organisation) directory.
Today Malcolm is no longer involved in PR and as well as Editor in Chief of AERBT (An Executive Review of Business Travel) acts as an aviation consultant and journalist writing for various nationals, weeklies and magazines on travel, motoring and aviation matters and appearing from time to time on TV as an aviation pundit. He is a committee member of the Aviation Club of Great Britain. His recreational interests include the Olympics (he is a member of the International Society of Olympic Historians, recognised by the IOC) and is a (long suffering) season ticket holder at Luton Town. Malcolm is a member of the Chartered Institute of Journalists, and the International Travel Writers Alliance. [email protected]